Digital Marketing
Overview Marketing is the process of exploring, creating, and delivering value to meet the requirements of a target market in terms of goods and services; potentially including selection of a target audience.
What will you learn?
- What is Marketing?
- Types of Marketing?
- What is Digital Marketing?
- Digital Marketing and traditional marketing relationship and its benefits over traditional marketing
- The positioning challenge and marketing crisis
- How the 4Ps of marketing are transformed in the digital space
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Social Media Optimization (SMO)
- Social Media Marketing (SMM)
- Email Marketing
- Bulk SMS, Voice Calls & WhatsApp Marketing
- Content Marketing
- TV/Radio/FM
- Print Media Ads
- Display Ads
- By, Try Cycle, Cab & Bus Ads
- Flyers, Broachers
Digital Strategy and Analytics Digital Marketing: Strategy, Planning and Execution Emerging Technologies for Digital Marketing
- New technologies and marketing transformations in digital environments
- IoT and Robotics
- The impact of artificial intelligence on the future of marketing and consumer behavior
